BEATRICE .b CELEBRATES ITS DNA WITH THE DEBUT OF THE HERITAGE .b LIMITED EDITION CAPSULE COLLECTION

Archival patch prints paired with modern patterns for a collection amplified by the installation of Ecopixel design objects

Milan, March 2019. Milan, March 2019. Milan Design Week brings the debut of Heritage .b, the capsule collection by Beatrice .b that represents the coming together of the past and future of a company that for 30 years has celebrated femininity with one style, with modern features capable of maintaining the memory of its roots. It is a capsule collection of iconic and seasonless garments, in which the characteristic values of the brand and pleated workmanship are highlighted, the result of all-Italian craftsmanship that has always been the true essence of Beatrice.b. It will be available exclusively in the CityLife boutique from 12 to 14 April.

Archival and modern prints mixed together and the celebration of values such as historicity, tailoring and Made in Italy craftsmanship contribute to making Heritage .b an important milestone in the brand's journey, which is increasingly “green” and more environmentally aware, while not casting creativity aside but rather amplifying it with elegance.

Sustainable creativity becomes the heart of the special collaboration for Fuorisalone 2019, with Ecopixel and its objects, the result of design that revolves around the culture of recycling and reuse. The sustainable and cutting-edge design of the company, which focuses on the recycling of thermoplastic waste material, creates a true circular economy from which new life emerges by means of multi-measure faceted stools and bottle holders that can be admired in the boutique from 9 to 14 April. They feature decisive shapes, dynamic polygons and endless colour combinations, derived from the new method patented by Ecopixel.

Textures of rich and dense colours reminiscent of Impressionist paintings will join the Heritage .b capsule collection and the new SS 2019 collection of the brand, full of models that explore style with their mix of patterns and original colours, giving life to a unique and eye-catching combination of fashion and pointillism. It is a partnership that unites the two brands by bringing sustainability to design and fashion. Beatrice .b has always produced its garments with the use of sustainability criteria along the entire production chain, respecting both the environment and man.